Here's an interview with Steve Tollestrup (Executive Director of Tearfund) about the "Peg" campaign (Hat tip Servant):

Why has an international development agency like TEAR Fund, launched a campaign about domestic child abuse?
For a start we are not out looking for more campaigns or issues. Right now we have so much to deal with in places like Dafur and the current monsoon floods in Asia. These are huge international issues we are dealing with. When we first heard of the Nia Glassie abuse case our immediate thought was to leave it alone and let other campaigners with a focus on New Zealand pick it up. But then it occurred to us, isn’t that just the problem? Isn’t it always left to others? We believe that justice is a seamless issue from Bangladesh to New Zealand, Calcutta to Wellington. Other International agencies like Save the Children and UNICEF have this view and we applaud them for it. Also one of our mandates is child rights and poverty, I believe through the Peg Campaign we are being congruent and aligned with that intention.
Can I also be clear, that this is not a TEAR Fund campaign. We’ve launched it and tried to give it legs, but hope this will catch on and become something of a public movement.

Why a peg?
Much of the abuse reported has happened in the home. Our homes should be safe places for our children. The peg is a clear symbol of the home and the need to ensure it is safe place for kids. It also is a clear reminder of the abuse Nia Glassie suffered. This campaign is not about Nia alone, but all the children who have faced abuse.
The peg makes the campaign simple to organise locally as well. You don’t have to go out and buy a peg, or be stopped on the street to purchase one. They are easy to get as well as attach to clothing. The idea isn’t original. I noted while watching TV news a young guy protesting in Rotorua covered in pegs. At first I was amused, then I saw what a powerful symbol it was.

How should the Peg be worn?
We are requesting that only one peg in an obviously visible place be worn- and with dignity: . Shirt, jacket, lapel, handbag strap, hat. We do not support children wearing the peg.

The Peg has had a negative response from some media, saying it is morbid and ineffectual, how do you respond?
It was never intended to be morbid or crass. In fact it never occurred to us that as a symbol it was. I am getting loads of email in support and very little negative feedback. But I will concede that looked at from one perspective, the peg is a troubling and disturbing symbol. But isn’t child abuse disturbing and shameful? Why hide this fact? I would argue that those who find it disturbing or shocking, are not so much offended by the peg, but the very reality of the abuse that it brings out into the open.
Also in New Zealand we have other disturbing symbols and campaigns Consider the Christian cross, as well as graphic ad campaigns to bring down the road toll or drink driving.

There has been a series of photographs circulating via email showing the injuries from child abuse on a dead child. Isn’t the peg sort of the same?
I was sent the photos and as soon as I saw them I shut down the email. They were ugly and disrespectful. Some images are just too damaging and almost paralyzing. It is for that reason, TEAR Fund doesn’t use exploitative images in fundraising campaigns. The peg never comes close to crossing that line.

Isn’t it an ineffectual campaign though, aren’t you just jumping on the bandwagon of the present hysteria?
There is no one simple solution to this problem of our appalling rate of child murder and abuse– the third highest in the developed world. There is a wonderful saying in India, that drop by drop a bucket is filled. The peg needs to be seen in this light, as part of a wider movement and outrage. I believe emphatically in the goodness and power of ordinary people to change things. What are we to do? Simply sit back and do nothing, simply trust the system? My observation is that people want to do something. This is a simple but powerful gesture. Also the peg carries a pledge to speak out. Our pledge, those of us wearing the peg, is to become more informed, and our web link points to resources for that. It also is a pledge to speak out and be advocates for the children in our sphere of influence. That is our responsibility – no one else’s.
If the bandwagon is about people in this country saying enough is enough then we are definitely on the bandwagon.

You mentioned that this was originally conceived as a specifically Christian campaign, what did that mean ?
Originally the idea was that the peg would be a symbol, worn by Christians as a sign of national repentance and recommitment to action on behalf of our nation. Jesus calls Christians to be salt and light in the world around us. The church and Christian community because of its pervasiveness is in a unique position to educate itself, speak out and intervene where and as appropriate. Christ said, “Let the Children come to me.” As his disciples we are all child advocates.

The campaign carries on until September 21st. Why that date?
The attitudes, values and pledge of the campaign don’t end September 21st but continue on. However the 21st marks the first day of spring and represents new beginnings and seems an apt time to remove the pegs.

What would you like to see happen?
I’d like to see everyone wearing the peg, getting this out into the open and discussing it publicly and resolving to be in some small way, contributing to and being part of the solution.

1 comments

  1. ~Josie~  

    This is really cool. I like wot he said about the 21st of september being sort of the end of the campaign - as the sign of the new begining.
    Its interesting how upset ppl get about child abuse when nzers kill 100s and 100s of UNBORN babies each year aswell.

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